Product Evaluation

Success is Not a Flip of the Coin

Having a great product is only the start. To succeed in today’s marketplace, you’ve got to have an advantage- the Aurum Advantage! We can determine a product’s potential for retail success and help you make it a reality.

We Look at the Criteria:

Does it fit the retailer?

Is there a marketing strategy?

Does it have shelf presence for the consumer?

Does the price point align with the retailers strategy?

Is there a point of difference?

Regulatory Review